This is how you sell your company’s brand:

I know M is already thinking about an Adventure Bike. And I’ve been thinking going that round too. My Enduro just gave me a taste, and I want more… I want the whole buffet. But that’s for another post. This wasn’t a post about the bikes… but about the Gear.
I dig the Icon brand stuff. It’s good stuff and not nearly as expensive as some of the other options out there. These Dual Sport helmets are what’s interesting me. Full face protection, dirt bike aggression. I like to look. I want one.