To judge an automotive journal these days, you can’t take them on just their print media anymore… You have to look at their social media as well. That means facebook, instagram, twitter, and Youtube. How connected the magazine is to its audience, and how relevant the information and entertainment is.
The top three are MotorTrend, Road & Track, and Car & Driver.
In that order.
MT is awesome in Print and Video. Their channel on YouTube is a Must to Subscribe.
R&T has FB posts so good that if you are a Car Guy, you are missing out of you don’t follow them.
C&D has solid FB posts and a good layout in the printed medium. Their writers have some good insight that provides more perspective.
If I was to only pick one, MotorTrend would be the Magazine. But MotorTrend is not as strong without it’s social media. As solid as it is. A couple years ago I used to think that these magazines were going to be a thing of the past and that Digital Media is the future. I could get the magazine, as printed, in digital form on tablet or smart phone. Here’s the thing though… I did that. And it was interesting. But nothing beats kicking back with the Printed Pages. No batteries, no distractions… Unplugged. I find that I enjoy the magazine so much better than it’s digital counterpart. While the digital format of the magazine is great… I really prefer it in print and will read an issue cover to cover. In digital, really it’s just skimming the photos while you are waiting for something else to happen.
Print is not dead.