The problem with RAM is the bewildering selection of trucks they have… Not just 1500, 2500, and 3500, but with all the variations of each in terms of trim levels, fascias, and optional packages that seem like good things – but in reality, it makes buying a RAM a nightmare. You sit down with a RAM salesman, and start talking about what you want on your new RAM that starts out at under 39,000 and soon it explodes into the 90K range. The other big problems is that RAM doesn’t have a reputation for being reliable. Not just interior electronics, but in the Engine and Transmissions. A TRUCK has GOT to be Reliable. That’s what its for. Bells and Whistles are not why people buy trucks. Locked up Transmissions and blowing manifolds and leaving oil patches where you park are not things that invite premium dollar expenditures. The other big – BIG – problem is STELLANIS. The CEO has cut corners so hard and so deep in the manufacturing process that the factory is rolling out new vehicles where the employees on the line KNOW there’s a problem, but the line just keeps moving and the problem doesn’t get fixed because they literally can’t fix it… it’s off to the next step in the production cycle. Look, RAM makes some great looking, comfortable trucks that SHOULD be top sellers in the truck market. The #1 thing RAM needs to do… Is leverage their own Buy Out from Stellanis, so RAM, DODGE, and JEEP become their own corporation, without some Euro-Trash jackwagon dictating his personal ideals on how to RUIN American Vehicles. Do that, and RAM trucks can mean something again.