Tag Archives: Education

Information + Time = Value

I’ve spent several hours with an individual who had talked of ordering a rifle from me.  We talked ballistics, caliber, BC, trajectory, rate of twist, air pressure, spin drift, shockwaves, bedding, trigger, stocks, brakes, MOA… I educated this guy for a very long time, to the point that other customers were going to other guys at the counter and making other sales.

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