Trade Ins. Guys, you really need to watch your trade-ins very closely. This is an area where a lot of shops can lose money for a few reasons, or you can do your customer a great disservice.
You’ve got to look at the firearms like how Hooter’s uses their lovely girls. The girls are what brings the guys in, they are not making any money from the girls themselves. Stay with me here. You have a store full of Merch. For most Gun Stores most everything else in that store is a higher Margin item than most every gun you have in inventory.
Great customer service is a perception that belongs to the Customer, not you the Retailer. For you, that is the Goal and not the accomplishment. Don’t every think you have it… because then you stop striving for it.